Case Study

Transforming a Medical Website into an SEO Powerhouse

New Horizons Foot & Ankle Associates: A podiatry specialist seeking to dominate local search rankings and stand out from competitors.

“I want to be the top-ranked podiatrist in Louisville—period. Officite isn’t cutting it. I trust you to make it happen.” – Dr. Patel

screenshot of medical website design on desktop and mobile

The Challenge

Generic, templated website on Officite with poor SEO performance.

Limited control over site structure, UX, and branding.

SEO roadblocks from a cookie-cutter platform shared by competitors.

Domain migration concerns due to Google Domains moving to Squarespace.

The Solution

✔️ Custom WordPress Rebuild – Designed a high-speed, SEO-optimized website from scratch.

✔️ SEO-Driven Structure – Consolidated pages for better UX and stronger keyword targeting.

✔️ Search Engine Authority Protection – Ensured rankings stayed intact post-migration.

✔️ Technical SEO Mastery – Managed Google Search Console, DNS updates, and redirects.

✔️ Long-Term Growth Plan – Set the foundation for continued dominance in local search.

The Results

🚀 Seamless migration – No downtime or ranking drops.

💡 Full ownership & control – No more Officite limitations.

🎯 Better UX & faster load times – Improved engagement and conversion rates.

📈 Future-proofed SEO strategy – Ready to dominate the Louisville podiatry market.

By the Numbers: Key Stats from This Project

$3,000

Cost of the full website rebuild including migration.

100%

SEO retention maintained w/ Google Search Console verification.

~75%

Estimated page consolidation to improve UX and SEO.

3

Practice grew to 3 locations during the project.

Why This Matters for Your Business

If you’re stuck on a restrictive website platform and want to own your rankings, leads, and online presence, this case study proves what’s possible.

A custom-built WordPress site paired with aggressive SEO and technical expertise delivers results.

Thinking about a website rebuild?

Let’s Talk

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Small Business Fanatics, located in Ukiah, CA, specializes in crafting custom, straightforward WordPress websites tailored to meet the unique needs of small businesses. Our commitment to providing fast, reliable website hosting and our famously affordable website maintenance packages set us apart, ensuring that your online presence is not only professional but also performance-optimized. You can trust us to be your partner in navigating the digital landscape effectively.

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Mendocino County

Small Business Fanatics
Ukiah, CA 95482
(707) 621-5534

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